Platform Overview
Understand how Zero Bad Leads works and learn about the lead qualification pipeline: Receive, Qualify, and Send.
What is Zero Bad Leads?#
Zero Bad Leads is an automatic B2B lead qualification platform. It receives leads from various sources (forms, landing pages, CRMs), verifies and scores each lead automatically, and sends only qualified leads to your CRM or sales tool.
The Pipeline: Receive → Qualify → Send#
The entire platform revolves around three stages:
Receive Leads
Set up webhooks or connect forms (such as RD Station Form or Elementor) to automatically send leads to Zero Bad Leads. The system automatically recognizes over 100 field name variations.
Qualify Leads
Each lead goes through automatic verifications:
- Email: format validation, MX, and disposable email detection
- Phone: format and country code validation
- CNPJ: BrazilAPI lookup (status, company name, size)
- IP: proxy, VPN, and risk score detection
- AI Scoring: artificial intelligence evaluates the lead based on your ideal profile
Send Leads
Qualified leads are automatically sent to your integrations: HubSpot, Pipedrive, RD Station CRM, ActiveCampaign, custom webhooks, or Meta CAPI.
Key Concepts#
| Concept | Description |
|---|---|
| Lead | A contact received via webhook or form |
| Scoring | Automatic scoring based on your ideal lead profile |
| Inbound Integration | Lead source (forms, webhooks) |
| Outbound Integration | Destination for qualified leads (CRM, webhook) |
| List | Grouping of leads by campaign or origin |
| Ideal Lead Profile | Criteria that define what a good lead looks like for your business |
Next Steps#
Now that you understand how the platform works, proceed to:
- Create your account and configure your workspace
- Set up your scoring profile to define the ideal lead
- Configure a webhook to start receiving leads
Related articles
Create Account and Configure
How to create your Zero Bad Leads account, complete the onboarding, and configure your workspace.
How qualification works
Understand the automatic qualification pipeline: email, phone, CNPJ validation, IP analysis, and AI scoring.
Configure Your Workspace
Customize your workspace, set up your company name, and manage custom fields.