Lead Details

Accessing lead details#

To view all information about a lead, go to Leads in the sidebar menu and click on the desired lead in the list. The details page displays all collected information, verifications performed, and dispatch history.

Sections of the details page#

1. Basic information#

The first section shows the lead's identification data:

Field	Description
Name	Lead's full name
Email	Email address
Phone	Phone/mobile number
Company	Company name
Source	Lead source (API Key name or integration)

2. Score and classification#

The score is the rating assigned by artificial intelligence based on your ideal lead profile. The section displays:

Numeric score (0 to 100)
Classification (Excellent, Good, Average, Poor)
AI reasoning: a brief explanation of why the lead received that score

Score colors#

Score	Color	Classification
70 - 100	Green	Excellent - high quality lead
50 - 69	Yellow	Good - lead with potential
30 - 49	Orange	Average - below average quality
0 - 29	Red	Poor - low quality lead

The score takes into account the ideal profile you configured. A lead with a low score doesn't necessarily mean invalid data, but rather that it doesn't fit your business's ideal profile.

3. Verifications#

The verifications section shows the results of each automatic validation performed:

Email:

Status: Valid, Invalid, or Disposable (temporary emails)
Correct format, domain existence (MX), and reputation

Phone:

Status: Valid or Invalid
Format and country code validation

CNPJ:

CNPJ status with the Federal Revenue Service (Active, Closed, Unfit, etc.)
Legal name and trade name
Company size (ME, EPP, Other)

IP:

Risk score (0 to 100)
Detected Proxy and VPN flags
Country of origin

Not all leads will have all verifications. If a lead didn't provide a CNPJ, for example, the CNPJ verification section appears as "Not provided". Verifications are only applied when the corresponding data is available.

4. Custom fields#

Displays all custom fields received for this lead, such as job title, industry, revenue, or any other data sent via webhook that doesn't correspond to a native field.

5. Dispatch history#

The dispatch section shows which integrations the lead was sent to:

Column	Description
Integration	Destination integration name (e.g., HubSpot, Pipedrive)
Status	Success, Error, or Pending
Sent at	Date and time of dispatch
Attempts	Number of attempts (in case of retry)

If a dispatch failed, you can see the error reason by clicking on the row.

6. Tags#

Tags allow you to manually organize and categorize leads. You can add or remove tags directly on the details page.

Available actions#

On the details page, you can:

Resend the lead to a specific integration
Add tags for organization
View the original payload of the received webhook (raw JSON)

The original payload is read-only. Changes to the lead's data do not affect the original JSON received via webhook.