Integrate RD Station Form

Prerequisites#

An active RD Station Marketing account
Administrator access or permission to edit automation flows
Your Zero Bad Leads API Key (see Configure webhook)

Setting up the integration#

Create your API Key in Zero Bad Leads

If you don't have an API Key yet, go to Receive Leads → API Keys in the Zero Bad Leads sidebar and create a new key.

Copy the generated key. You will need it in the next step.

The API Key is only displayed once at the time of creation. Save it in a secure location before proceeding.

Access the Automation Flows in RD Station

In RD Station Marketing:

Go to Relate → Marketing Automation
Click "Create Flow"
Select "Start from scratch"

Configure the trigger

Add the flow trigger:

Click "Define flow entry"
Select "Conversion" as the entry type
Choose the specific form or landing page you want to connect
Click "Save"

You can select "Any conversion" to send leads from all forms, or choose a specific form for a more targeted flow.

Add the webhook action

Now, add the action that will send data to Zero Bad Leads:

Click the "+" after the trigger
Select "Send to URL (integrate via webhook)"
Configure the fields:

Field	Value
URL	`https://ctmhfalurdthlddaprfd.supabase.co/functions/v1/webhook-receiver`
Method	POST

Under Headers, add:

Header	Value
`x-api-key`	Your Zero Bad Leads API Key
`Content-Type`	`application/json`

In the Payload/Body, select the fields you want to send. RD Station allows you to select lead fields such as email, name, phone, company, etc.

Activate the flow

Review the flow: Trigger (Conversion) → Action (Webhook)
Click "Activate flow"
Confirm the activation

Test the integration

To validate that everything is working:

Fill out the connected form with test data
Wait a few seconds for the flow to execute
Go to Leads in Zero Bad Leads and check if the lead appeared
The initial status will be "new" and after qualification it will change to "qualified" or "skipped"

RD Station may take up to 5 minutes to process the flow and send the webhook, depending on your account volume.

RD Station data format#

RD Station sends lead data in the following JSON format:

{
  "leads": [
    {
      "email": "john@company.com",
      "name": "John Smith",
      "personal_phone": "+1 (555) 123-4567",
      "company": "Company XYZ",
      "job_title": "Marketing Director",
      "city": "New York",
      "state": "NY",
      "tags": ["landing-page", "campaign-q1"]
    }
  ]
}

Zero Bad Leads automatically recognizes RD Station fields, including personal_phone, mobile_phone, job_title, and company.

Troubleshooting#

The lead doesn't appear in Zero Bad Leads:

Check that the flow is active in RD Station
Verify that the API Key in the x-api-key header is correct
Check the Flow history to see if the webhook was triggered successfully

401 error (unauthorized):

The API Key is incorrect or expired. Generate a new one in Zero Bad Leads.

429 error (rate limit):

You are sending leads too quickly. RD Station usually sends in batches, which can trigger the rate limit. Wait a few minutes and the system will process them automatically.