Dispatch Filters

What are dispatch filters?#

Dispatch filters are rules that determine which qualified leads are sent to each outbound integration. They allow you to segment leads precisely, sending only those that meet specific criteria.

Each outbound integration can have its own filters, independent from the others.

Filter types#

1. Minimum score (threshold)#

The most common filter. Sets the minimum score a lead must have to be sent.

Minimum score	Effect
0	Sends all qualified leads (no filter)
50	Sends leads with a score of 50 or above
70	Sends only good quality leads
90	Sends only very high quality leads

Be careful when setting the minimum score too high (above 85). Depending on your volume and ideal lead profile, you may end up filtering out most leads. Start with a moderate value (e.g., 60) and adjust based on results.

2. List filter#

Sends only leads that belong to specific lists. Useful for segmenting by campaign or source:

Example: send to HubSpot only leads from the "Google Ads" list and to Pipedrive only leads from the "Referrals" list
You can select one or more lists
If no list is selected, leads from all lists are considered

3. Field filters#

Filter leads based on specific field values:

Operator	Description	Example
equals	Exact value	City equals "New York"
not equals	Different value	State not equals "CA"
contains	Partial text	Company contains "tech"
is not empty	Field is filled	Company is not empty
is empty	Field is not filled	Phone is empty

Configure filters#

Access the integration

On the Send Leads page, click the card of the integration you want to configure and access the settings.

Open the filters section

In the integration settings, find the "Dispatch filters" section. Click "Add filter".

Set the minimum score

Use the slider or type the value to set the minimum score. The system shows an estimate of how many recent leads would pass the filter.

Add list filter (optional)

Click "Add filter" > "List". Select one or more lists. Only leads from these lists will be sent.

Add field filters (optional)

Click "Add filter" > "Field". Select the field, operator, and desired value. Repeat to add more filters.

Save

Click "Save" to apply the filters. They take effect immediately for the next leads.

How filters work together#

When you configure multiple filters, a lead must pass ALL of them to be sent. Filters work with AND logic:

Lead is sent when:
  Score >= minimum score
  AND List is in the selected list
  AND Field X meets the condition
  AND Field Y meets the condition

If a lead does not pass any one of the filters, it is not sent to that integration. The lead remains stored in Zero Bad Leads and can be sent to other integrations that have different filters.

Paused integrations do not receive any leads, regardless of configured filters. Leads will have a "Skipped" status for the paused integration. When resumed, new leads will be evaluated by the filters as normal.

Configuration examples#

Scenario 1: Premium leads only#

You want to send only high-quality leads to your CRM:

Minimum score: 75
Field filter: Company is not empty

Result: only leads with a high score and a company provided are sent.

Scenario 2: Segment by campaign#

You have two campaigns and want to send each to a different CRM:

HubSpot integration:

List filter: "Google Ads Campaign"
Minimum score: 60

Pipedrive integration:

List filter: "LinkedIn Campaign"
Minimum score: 50

Scenario 3: Filter for Meta CAPI#

You want to send events to Meta only for the really good leads:

Minimum score: 70
Field filter: Email is not empty
Field filter: Phone is not empty

Result: only leads with a high score, email, and phone (better match on Meta) generate CAPI events.

Scenario 4: No filters (send everything)#

If you don't configure any filters, all qualified leads are sent to the integration. Leads with a "skipped" status (score too low or critical verifications failed) are never sent.

Usage tips#

Start with moderate filters and adjust over time based on results
Monitor the dispatch rate in the dashboard to ensure filters are not too restrictive
Use lists to segment by source and create different flows for each acquisition channel
Field filters are powerful for ensuring essential data is present before dispatch

Combine dispatch filters with different integrations to create an intelligent routing system. For example: leads with a score above 80 go to the direct sales CRM, and leads with a score between 50 and 79 go to a nurture automation in ActiveCampaign.